Chris Ferguson
Chief Creative Officer
More veterans die by suicide than in combat. Face the Fight is a coalition to cut the number of veterans dying by suicide in half by 2030. Founded by USAA, the coalition has grown to include Humana, CVS, Walmart, the NFL and over 100 corporate partners, raising over $85 million dollars to protect our veterans. Our team created the name, branding and all the assets in support of the program including a device to alert support networks in the 5-minute window when 36% of veteran suicide attempts occur.
